Ingenting
stemmer
for de gamle medier på nettet
De får det IKKE til!
Det er mange som i dag skriver om og dokumenterer hvorfor de største
satsningene på nettet ikke lykkes. Oftere leser vi disse rapportene
i Danmark enn i Norge, og enda oftere blant de engelskspråklige
observatører som meddeler seg på nettet.
For å ta den aller ferskeste rapport, et foredrag av Vin Crosbie
på NetMedia 2001 i London 5. juli. Her hans egen kortversjon i
nyhetsbrevet E-Media Tidbits:
«
Web periodicals aren't, can't, and won't -- yes, won't
-- truly profit as electronic analogues of print editions. The reasons
why are fundamental differences between those two media, which our
industry currently prefers to deny. That's my conclusion and reasoning
in a presentation I gave at NetMedia 2001 in London on July 5.
Don't worry, the sky isn't falling. We're just in a trough between
two generations or waves of online publishing technologies. Similar
to our situation in 1991, when we began to realized that publishing
periodicals on the proprietary online services (CompuServe, Prodigy,
AOL, etc.) wasn't going to be viable long-term but before a rising
new wave of online publishing technologies (Internet-based) washed
over us. We're now understanding that periodical publishing on the
Web likewise isn't going to be viable, a fact that was masked during
the recent period of irrational economic exuberance. We also can now
sense the next generation of online technologies (wireless pads) rising,
but we tend to dismiss these new technologies as yet being too primitive
and not in the hands of enough consumers to matter -- just as we dismissed
the Internet that way in 1991.
»
En annen nettkompetent journalist og redaktør, med erfaring
fra alle typer medier, Martin Baker, skriver i en artikkel i The Guardian
blant annet at
«Internet is the future of journalism but newspaper executives
must make a serious effort to understand how it differs from traditional
media in order to tap its potential».
Baker har snakket med flere nettjournalister og -forskere som har noen
gode råd å gi:
- ''Online journalism should be a lot closer to the spoken style,
with more
short and simple sentences,''
Bob Atkins, a lecturer in journalism at Cardiff University.
- ''I think people tend to skim-read articles at first, and look at
the screen almost as if watching TV. Online journalism is almost a
cross between print and broadcast, in that articles are used as an
archive by many readers, but then they are participating in the site,
too, by clicking what they want to see when they want to see it, rather
like switching television programs.''
Susanne Doyle, editor of money.telegraph.co.uk
Linker:
Vin
Crosbies foredrag E-Media
Tidbits Martin
Bakers artikkel i The Guardian
© Per Helge Berrefjord,
juli 2001
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